Paula Jimena Díaz
Founder & Creative Director – Femperium by PD

Paula Jimena Díaz is the visionary founder, creative director, and general manager of Femperium by PD, a Colombian fashion brand renowned for its exquisite, hand-embroidered swimwear and artisanal women’s accessories, including coverups, hats, sandals, and bags. Her designs celebrate femininity, craftsmanship, and culture — all brought to life through ethical, small-batch production.
Before launching Femperium, Paula spent over 15 years in the corporate world, holding leadership roles in the technology and electronic security industries. She worked with prominent companies such as Woolpac, Hikvision, APC by Schneider Electric, and CDP, managing operations across Latin America and Europe. This extensive international experience equipped her with a strong foundation in wholesale distribution, brand strategy, and global business operations.


Driven by a desire to reconnect with her creative passions, Paula shifted careers in 2020 to pursue her dream of building a brand rooted in design, culture, and empowerment. She founded Femperium with a mission to create meaningful fashion that elevates both the women who wear her creations and the artisans who make them.
A talented embroiderer herself, Paula studied traditional embroidery techniques in India, where she also immersed herself in classical dance and textile culture. Her embroidery work includes everything from intricate floral and wildlife designs to custom logos, all handcrafted with remarkable detail and quality.


In Colombia, she expanded her skills by learning traditional macramé techniques and she now creates stunning handmade macramé blouses, skirts, and dresses.
Her expertise in global swimwear trends and her dedication to customer satisfaction have earned her a loyal international client base. Paula has traveled to over 20 countries and 200 cities, sourcing inspiration, exploring cultural craftsmanship, and building meaningful connections across the fashion world. Through Femperium, she combines art and entrepreneurship to offer luxury swimwear with soul — proudly made in Colombia, for women around the world.
